Arctic Monkeys

Arctic Monkeys - Blog tasks


 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are mostly white, middle class and young, ageing around 14- 20. Psychographic groups  include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Audience getting into the band by developing personal relationships throughout the years of their performance


2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

the music video presents a performance video, displaying a more authentic aesthetic within the video, including them wearing casual clothing and having a simple backdrop


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?




these shots might appeal to the audience as it allows them to see all of the band members, which helps by building a closer connection or interest



4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

they attended several live shows and performances and show loyalty towards the band


5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

they people to think about their band as an authentic and original band that divides itself away from the mainstream

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

they made one of their debut album sell up to 360,000 copies within its first week


2) Why was P2P file sharing and Myspace an unexpected aspect to Arctic Monkeys' early success?

because they decided to bypass the usual industry hype


3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

because they are authentic and create music purely out of passion which is why fans prefer it over BLACKPINK who are artificial 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

the record label company was called Domino Records and this was primarily because of their creative control


5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?


positive as it helped fund indie artists and share their music to a wider range of audiences


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