KISS Breakfast on KISS Radio
Context: Deregulation and the Evolution of Radio 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? deregulation means to dismantle the initial systematic requirement set by the government, ultimately switching to a free market. this contrasts due to there being less political content in the radio 2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? this causes the radio restrictions to become more relaxed or completely removed. this change allows radio stations to have more creative control over their content 3. In a heavily regulated era, radio stations faced strict penalties or license loss if they abandoned local programming or dropped community news quotas. How has modern deregulation allowed Bauer Media Group to cut expen...