ANALYSIS - Denotations and connotations

                    Image result for water aid advert


Denotation

From this picture, I can see that the advert portrays a young boy in ruffled clothing , seemingly sad, standing Infront of what looks like a small village and the advert quotes " dig toilets, not graves".


Connotations

I connote that the 'young boy in ruffled clothing' shows that he is living his life in poverty which can make the audience feel sympathetic. the boy's saddened expression tells us that he is struggling without water. this is also shown in the tagline where it says  " dig toilets, not graves" which can alarm the audience of the conditions he's living in , creating a sense of urgency and encouraging them to make more donations. In the tagline, " dig toilets, not graves", shows that their living conditions are becoming fatal with the absence of water, which can make the audience feel more responsive, which can lead to the company luring a wide range of supporters, increasing the profit of their business.



MY ADVERT ANALYSIS



Denotations

From this picture, I can see that the advert portrays a baby drinking a 7up drink. it also shows an adult's hand, helping the baby drink from the bottle.


Connotations

I connote that the baby drinking from the 7up bottle shows the is drink made for all ages and can be enjoyed by everyone which helps the company reach a wide range of audience. this can make the feel reassured since the advert shows that even a baby could enjoy it shows it is safe and possibly tastes good. 

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