Introduction to Music Video and BLACKPINK

 

Introduction to Music Video and BLACKPINK

Introduction Q's:

1) What are the key conventions of music video?

the key conventions of music video include Style, Technical Codes, and Symbolic Codes

2) What is intertextuality?

Intertextuality is the way in which a text's meaning is shaped 

3) When did music videos first become a major part of the music industry?

 music videos first become a major part of the music industry in the early 1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV launched on august 1st 1981 and it became an important aspect as it help with global reach and creative innovation

5) How are music videos distributed and watched in the digital age?

music videos are primarily found on platforms like YouTube and Vevo along with other social media apps such as Instagram, twitter, TikTok, etc   

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as 'blinks'. the demographics are aimed at teen girls and young women.

2) What audience pleasures are offered by the music video for How You Like That?

the music video offers pleasures such as escapism through dynamic choreography and their symbolic/initial meaning  behind the MV.


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 




I personally  chose these imagine as they seem to hold a similar sense of confidence and empowerment through their rebellious themed high fashion and fantastical environment.

4) How was the How You Like That music video marketed and promoted to the audience?

the music video was primarily presented through social media platforms such as YouTube and Vevo 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

this is due to their eye catching visuals and remarkable songs to hook the audience in

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK was formed by YG Entertainment through a rigorous global audition and trainee system that began in 2010.

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment has produced many of K-pop's most influential such as : Epik, Psy and BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technological convergence, the tendency for different technological systems to evolve toward performing similar task, has fundamentally shifted music video consumption from a passive, scheduled experience to an active, on-demand, and social one

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop demonstrate the transition to a globalised media landscape through cultural hybridity, digital border-lessness, and transnational branding.


5) How are UK-based music videos regulated and what types of content require warnings? 

In the UK, music videos are primarily regulated through a combination of statutory laws for physical media and voluntary agreements for online content


Extension Tasks (Choose 1/2)

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

-YouTube’s impact on the music industry as a state of "mutual dependency and mutual antagonism," functioning all at once as a major promotion tool and a source of low royalty pay-outs.


Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

-Video games have largely overtaken music videos in influencing new artist discovery, driven by massive audience engagement and virtual, interactive experiences. 





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