I, Daniel Blake

 I, Daniel Blake  

movie poster
        I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.


He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.

Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.   It is a drama that has a strong political message about Britain in an age of government austerity.


BLOG TASK


1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent cinemas are films that are usually made outside of big production studios and they are highly different from Hollywood blockbusters is because indie films are usually made from a low budget and are created by local directors and actors unlike Hollywood.

2) What is I, Daniel Blake about?

I, Daniel Blake is about an old carpenter in Newcastle, Daniel Blake, who, suffered from a heart attack, and fell into the often careless and cruel UK welfare system, the story goes on as he was being forced into pointless job searches due to him failing to find benefits in the medical industry. Later in the film, he befriends a single mother, Katie, who is in a similar situation, and their story highlights corruption, incompetence, poverty, and the resilience of human connection against an unjust system.

 
3) Who directed I, Daniel Blake and why is this important?

Ken Loach was the director of I, Daniel Blake. this is important as his work usually consists of political realism


4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

I, Daniel Blake was promoted using guerrilla marketing (projections on Parliament), grassroots community engagement (free screenings, talks), and strategic media partnerships.


5) What unusual or creative marketing methods were used to get audiences talking about the film?

one method that was used to promote the film was free screening which allowed a wide range of people to watch the film. another way was them projecting it on the house of parliament which caused people to divert their intention to the film.


6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

the budget for I, Daniel Blake was around 2 million. However in the box office, the film managed to make around 11 million


7) What were some of the companies involved in funding or producing I, Daniel Blake? 

Production companies such as BBC Films and Sixteen Film were involved in funding or producing for I, Daniel Blake.


8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The film was rated as 15+ in the UK


9) What aspects of the film contributed to the film's age rating?

This was due to the harsh, vulgar language and mentions of the use of drugs.


10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion, I Daniel Blake was a huge success as they not managed to create a film that earned several prizes and claimed millions, it also managed to voice several issues in common society.

















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