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Media Assessment 1 - Learner Response

 Q6 - WHY MIGHT CHARITIES USE PICTURES OF CHILDREN IN THEIR ADVERTISING  Charities might use this picture to show the audience what kind of issue they are asking the audience to help with. This is shown the expression the boy it creating. His frowning expression portrays him as a helpless and worn out individual, potentially due to the conditions he is living in. This helps the audience feel sympathetic and remorseful for the boy which encourages the people to donate as they would hope to help children with similar or poor experiences as him. Another reason is because charities generally use emotive imagery to help attract their audience. This is due to the fact that people often associate children to innocence and vulnerability. Such kinds of adverts usually manages to reach several donors due to the reason that they appeal to people's generosity. This image would be easily recognisable to the target audience as  they would see a child in need which would create a sense ...
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BLACK WIDOW

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  Black Widow  NOTES  Black Widow is the 24th entry in the Marvel Cinematic Universe (MCU). It raises many industry issues surrounding the production, distribution and exhibition of film  in the digital age. Black Widow is a blockbuster movie. A blockbuster is a major studio movie that's made with a large budget, big stars and often involves a franchise.  A true blockbuster is extremely popular and brings in a lot of money. Typically, a blockbuster is a summer movie that audiences line up to see the first weekend it's released (which coincides with the school holidays and more family time). blog task questions   1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. the companies involved in the creation of Black Widow were Metro Goldwyn Mayer, Columbia Pictures, Robert Simonds...
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Audience Effects Theory

  Audience Effects Theory    Definition of a  passive  audience:  a passive audience is people who consume a piece of media and believing it without rechecking whether that information is correct.  D efinition of an  active  audience:  an active audience is people who consume a piece of media and make up their own interpretations and opinions instead of blindly believing the content. Definition of the  hypodermic needle  theory:   the hypodermic needle theory is when an audience is forcefully fed a piece of information without having the option to choose whether they trust it or not. Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE:     Media text - The Times newspaper  > Why: It tells audiences impo...
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Ownership and control

 Ownership and control  Industries: Recap Industries are the producers, the companies that produce (make) and distribute the media product.  Industries have a strong interest in who their target audience is so that they can best appeal to them.  Some companies dominate the industry which means they own more of the content and therefore make more money (revenue). Conglomerate Ownership A  conglomerate  is a media company that owns lots of smaller media companies. These smaller companies are called  subsidiaries . Most of the global media industry is now dominated by a small number of massive conglomerates. Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. For example, Disney owns film studios, CGI specialists, film distributors, TV channels (such as the Disney Channel) and streaming service Disney+. This gives Disney the chance to make money at every stage of production and distr...
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Film Industry- Marketing : marvel cinematic universe

  Film Industry - Marketing : marvel cinematic universe  DEFINITIONS: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product.  Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitem...
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Demographics research

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  'GoOD OMeNs' Season 2 poster  Demographi cs research    Age : 17 - 30 Gender : all genders  Education : working/ people with professions Social : middle class/ working class Race/ ethnicity : all backgrounds Profession/ earnings :  historians, religious  professions ( specifically Christians) home (city/ village/ countryside) : London cities and suburbs. 
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Introduction to media- Blog index

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop      5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response
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