Advertising and Marketing

 Gender representation in Advertising: Blog Tasks


NOTES:

We need to learn how adverts represent different people and groups and also how these representations have changed over time. Today, the focus is on the representation of women and the gender stereotypes that appear in many adverts. This builds on our work on social and cultural contexts - the way the media influences people, society and British culture.


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.







2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.







3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 


some stereotypes are that women were portrayed as dumb or weak and were primarily made for taking care of homes. This stereotype were most popular during the 1930s - 1970s.


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

not much had changed since the 1950's as some stereotypes lived on, however there were more adverts that supported women. this is due to some of these stereotypes being normalized and taught in modern day society.



5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

The change shows that the adverts in post 2000s, despite some stereotypes living on, the toxicity has decreased rapidly throughout the years and gender inclusion has been normalized . 

















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