OMO print advert CSP

OMO print advert CSP


 1) What year was the advert produced?

This advert was from 1955 

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

women were presented as inferior and were expected to usually cook and clean

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

it uses a callout bubble to highlight the title and help it pop out 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

C- costumes shows the woman in home clothes as it is more 'dressed down' and practical

L- lights are aimed at the woman as the advert is starring her

A- back then, the audience they were trying to attract were house wives due to it promoting a cleaning product

M- makeup is somewhat natural expect for the bright red lipstick

P- the clothing rack, clothes, pin to portray the surrounding of the character

S- set outside, possibly in their backyard or an outdoor laundry line


5) Why is a picture of the product added to the bottom right of the advert?

to present the product's full design

6) What are the connotations of the chosen colours in this advert - red, white and blue?

white- to exaggerate the slogan by presenting 'brightness'

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

the texts help change the tone or the context of what is being said

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the advert represents women as the inferior or weaker gender and is primarily expected to stay and work at home

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

that it helps women with maintaining good and clean household ultimately 'keeping the man happy'

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

modern audience may find  this advert disrespectful and offensive due to it representing the oppression of feminine power 




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