Audience & Film Industry – Practice Questions

 Audience & Film Industry – Practice Questions


  1. Give three methods of marketing blockbuster films (Black Widow). [3 Marks]

    1.  teaser trailers - to gather an audience pre-release

    2.  merchandise

    3. posts

  1. Give two examples of audience categories (demographics) used by media industries. [2 Marks]

    1.  mainstreamer

    2.  aspirer


  1. Which UK media regulator is responsible for the age classification of films and other video material? [1 Mark]

    1. BBC media

 

  1. What is meant by the term ‘active audience’? (Opposite of Passive) [1 Mark]

    1. an audience that actively engages with the piece media, usually as opinions or responses

 

  1. Give one example of an ‘active audience’. (Think of shows that you can vote in from home)  [1 Mark]

    1. commenting or posting about a certain piece of media

 

  1. How are blockbuster films marketed and distributed globally? Answer with reference to Black Widow (CSP) [9 Marks] (2 paragraphs)

    1. Blockbuster films are usually distributed globally through a variety of things. one way is through advertisement. it is common in blockbuster films to have huge announcements before the media is released. this is presented through social media posts, billboards, posters, teaser trailers, etc. this helps the company hook the audiences attention and also ensures that they have a guaranteed audience during the actual screening. this helps the company solidify the amount of attraction the film gets, which overall helps determine the revenue they will receive.

    2. Another way is through the star method. the star method is when the film includes a well known and loved actor/actress or celebrity. this causes the film to attract a wide range of audience as it would create a sense of familiarity and excitement amongst the people. this also means that the audience are more likely to enjoy the show if a comfort actor/actress is included, overall helping the company gain better reviews and profit.


A possible paragraph structure that you could use for higher mark question might be:


P - Point - Clear opening sentence where you establish your idea

E - Evidence - Referring a specific detail from one of our CSP/Sources

T - Terminology/Technique - Apply media studies language to your chosen reference

A - Analysis - Analyse the effect of your chosen reference, linking it back to the question.


Example PETA Paragraph: 

Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, by projecting it on the side of the houses of parliament. This reinforces Loach’s preference for films centred around social realism, whilst plainly targeting those he believes to be responsible for the issues that he calls out in his film. Success in this case may be measured via the buzz created by this stunt with newspapers across the country making headlines and articles centred around the incident, raising awareness not only for the film itself but also awareness of a key social issue that Loach created ‘I, Daniel Blake’ with the goal of aiding.

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