BLOG

  NHS represent advert CSP 1) What is an advertising campaign? When organisations take a course of action to help promote their offered service 2) What is the objective of the NHS Represent campaign?  The objective of the NHS Represent campaign is to encourage more blood and organ donors from mainly black and Asian communities 3) What does this advert want people to do once they've seen it (the 'call to action')?  consider donating their blood or potentially a organ to help out the people in need 4) Why is the advert called 'Represent'?  The Represent is referring to the fact that the advert is highlighting several different types of communities to help and support patients as much as possible  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . celebrities such as Lady Leshurr, Aa...

OMO print advert CSP  1) What year was the advert produced? This advert was from 1955  2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. women were presented as inferior and were expected to usually cook and clean 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? it uses a callout bubble to highlight the title and help it pop out  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? C- costumes shows the woman in home clothes as it is more 'dressed down' and practical L- lights are aimed at the woman as the advert is starring her A- back then, the audience they were trying to attract were house wives due to it promoting a cleaning product M- makeup is somewhat natural ...

  Galaxy 'Chauffeur' Advert CSP 1) What  key conventions  of TV advertising can you find in the Galaxy advert? one convention they used in this advert is editing. this is seen when they used CGI to have Audrey Hepburn in the advert. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the advertisement is trying to communicate the idea that their chocolate feels luxurious (their slogan mentioning it feels like silk) and gives pleasure 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a well known Hollywood actress, highly popular in the 1950s. The advert selected her as the starring model due to her soft and elegant looks, which suit the tone of the time period that the advert is trying to set in. 4) In your own words, what is intertextuality? When one piece of media is influenced by another piece of media  5...

  Audience & Film Industry – Practice Questions Give three methods of marketing blockbuster films (Black Widow). [3 Marks]  teaser trailers - to gather an audience pre-release  merchandise posts Give two examples of audience categories (demographics) used by media industries. [2 Marks]  mainstreamer  aspirer Which UK media regulator is responsible for the age classification of films and other video material? [1 Mark] BBC media   What is meant by the term ‘active audience’? (Opposite of Passive) [1 Mark] an audience that actively engages with the piece media, usually as opinions or responses   Give one example of an ‘active audience’. (Think of shows that you can vote in from home)  [1 Mark] commenting or posting about a certain piece of media   How are blockbuster films marketed and distributed globally? Answer with reference to Black Widow (CSP) [9 Marks] (2 paragraphs) Blockbuster films are usually distributed globally through a varie...