BLACK WIDOW
Black Widow
NOTESBlack Widow is the 24th entry in the Marvel Cinematic Universe (MCU). It raises many industry issues surrounding the production, distribution and exhibition of film in the digital age.
Black Widow is a blockbuster movie. A blockbuster is a major studio movie that's made with a large budget, big stars and often involves a franchise.
A true blockbuster is extremely popular and brings in a lot of money. Typically, a blockbuster is a summer movie that audiences line up to see the first weekend it's released (which coincides with the school holidays and more family time).
blog task questions
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
the companies involved in the creation of Black Widow were Metro Goldwyn Mayer, Columbia Pictures, Robert Simonds Production, International Production Company and The Montecito Picture Company.
2) What is conglomerate ownership and how does it link to Black Widow?
conglomerate ownership is a single large parent company owns controlling stakes in several subsidiaries operating in diverse range of industries. It links to Black Widow
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
the companies involved in the creation of Black Widow were Metro Goldwyn Mayer, Columbia Pictures, Robert Simonds Production, International Production Company and The Montecito Picture Company.
2) What is conglomerate ownership and how does it link to Black Widow?
conglomerate ownership is a single large parent company owns controlling stakes in several subsidiaries operating in diverse range of industries. It links to Black Widow
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
ANALYSIS
black widow as the largest figure in the poster - directs the audience's eyes to the main character
black widow as the largest figure in the poster - directs the audience's eyes to the main character
Red hourglass shape in the background : red - symbolises power, boldness, danger.
hourglass - linking back to the pattern on the actual black widow spiders.
Black Widow was promoted using trailers, social media campaigns, and influencer marketing.
other characters in the poster - could potentially be friends or foes the character comes across in the movie.
the white futuristic suits - could be the timeline the story is set in.
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
Black Widow was promoted using trailers, social media campaigns, and influencer marketing.
This is because trailers built excitement, social media reached fans directly which increased its popularity.
5) What was the production budget for Black Widow and how much did it make at the box office?
5) What was the production budget for Black Widow and how much did it make at the box office?
The production budget was about $200 million and it made around $379 million worldwide at the box office.
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
Yes, it can be considered a successful blockbuster due to the fact that the Disney+ release earned strong box office and streaming revenue.
7) Who regulates the film industry in the UK?
The film industry in the UK is regulated by the BBFC
8) What age rating was Black Widow given? Why?
The film industry in the UK is regulated by the BBFC
8) What age rating was Black Widow given? Why?
Black Widow was rated 12A in the UK because of it containing violence, action scenes, and some adult themes.
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
Audience interaction is important because it creates a sense of enthusiasm and fans sharing content helps films reach wider audiences quickly and cheaply.
10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
Marvel used TikTok influencers and social media challenges to promote the film and this is because the movie also received strong early reviews and high online engagement, boosting interest before release.
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