Audience Effects Theory

 Audience Effects Theory 


 Definition of a passive audience: 

a passive audience is people who consume a piece of media and believing it without rechecking whether that information is correct.


 Definition of an active audience: 

an active audience is people who consume a piece of media and make up their own interpretations and opinions instead of blindly believing the content.


Definition of the hypodermic needle theory: 

the hypodermic needle theory is when an audience is forcefully fed a piece of information without having the option to choose whether they trust it or not.


Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification.



INFORMATION/SURVEILLANCE:  Media text - The Times newspaper

 > Why: It tells audiences important information about politics, the world and more.


PERSONAL IDENTITY: Media text - Good Omens

 > Why: it mainly revolves around doing whatever personally feels right despite their strict system.

DIVERSION/ENTERTAINMENT: Media text - Brooklyn 99

 > Why: because it shows the audience about comedic and dramatic event while conveying good meanings and intentions.

RELATIONSHIPS: Media text - run Bunny run

 > Why: it talks about hiding miscommunications and secrets between close loved ones.







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