BLOG

  Audience Effects Theory    Definition of a  passive  audience:  a passive audience is people who consume a piece of media and believing it without rechecking whether that information is correct.  D efinition of an  active  audience:  an active audience is people who consume a piece of media and make up their own interpretations and opinions instead of blindly believing the content. Definition of the  hypodermic needle  theory:   the hypodermic needle theory is when an audience is forcefully fed a piece of information without having the option to choose whether they trust it or not. Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE:     Media text - The Times newspaper  > Why: It tells audiences impo...

 Ownership and control  Industries: Recap Industries are the producers, the companies that produce (make) and distribute the media product.  Industries have a strong interest in who their target audience is so that they can best appeal to them.  Some companies dominate the industry which means they own more of the content and therefore make more money (revenue). Conglomerate Ownership A  conglomerate  is a media company that owns lots of smaller media companies. These smaller companies are called  subsidiaries . Most of the global media industry is now dominated by a small number of massive conglomerates. Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. For example, Disney owns film studios, CGI specialists, film distributors, TV channels (such as the Disney Channel) and streaming service Disney+. This gives Disney the chance to make money at every stage of production and distr...

  Film Industry - Marketing : marvel cinematic universe  DEFINITIONS: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product.  Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitem...